The best producers I`ve met all have one thing in common.
They care.
You can see how they farm. You can hear it in how they talk about their vineyards. You can feel it in the pride they take in every decision.
Long before you taste the wine, you can often tell how much someone cares.
That`s why, when we choose winery partners, we`re looking for more than great wine.
We`re looking for the people behind it.
Melissa explored this idea in more depth in her latest Substack, including why "Who cares?" has become one of the guiding questions behind every winery partnership we build at Communal.
We`re thrilled to see Schplink and Herisson White featured by Jancis Robinson, one of the wine world`s most respected critics.
Beyond the recognition itself, we especially appreciated the mention of the fill date—a small but important detail that reflects best practices for preserving freshness and quality in box wine.
Moments like this help move the conversation forward. Because great wine deserves to be judged by what`s in the glass, not the packaging it comes in.
The best producers I`ve met all have one thing in common.
They care.
You can see how they farm. You can hear it in how they talk about their vineyards. You can feel it in the pride they take in every decision.
Long before you taste the wine, you can often tell how much someone cares.
That`s why, when we choose winery partners, we`re looking for more than great wine.
We`re looking for the people behind it.
I explore this idea in more depth in my latest Substack, including why "Who cares?" has become one of the guiding questions behind every winery partnership we build at Communal.
The best wine recommendation? When a producer makes you come back for another wine.
That`s why we`re so excited about Herisson Rosé. If you loved their red, this is proof that quality isn`t a one-off—it`s how they make wine.
Bright strawberry, juicy watermelon, a silky texture, and a crisp mineral finish—it`s everything you want in a rosé from a producer we`ve come to trust.
Because great wine isn`t defined by the package it`s in. It`s defined by the people making it.
And when the producer is this good, we`re happy to put our trust in the box. 🍷☀️
A big thank you to Empire Wine & Liquor @empirewine for recognizing what we`ve believed all along: exceptional wine can come in a box.
People often ask why I`m still advocating for premium box wine after more than a decade.
Because changing minds takes time.
For generations, we`ve been taught that quality comes in a heavy glass bottle with a cork. Those visual cues have shaped our perception—but they don`t determine what`s inside.
My work has never really been about the package. It`s about changing perceptions so we judge wine by its quality, not its packaging.
Ten years in, and I`ll keep having this conversation for as long as it takes.
Follow along and subscribe to the Box Wine Revolution on Substack. Link in bio.
The biggest myth about wine isn`t about taste—it`s about the package it comes in.
For years, we`ve been taught that glass equals quality and boxes mean compromise.
The reality? Great wine starts in the vineyard. It`s shaped by the producer, the grapes, and the care that goes into every step of winemaking—not by the container it`s sold in.
When we challenge old assumptions, we make room for better conversations and smarter choices.
Wine deserves to be judged by what`s inside, not what surrounds it.
Follow along and subscribe to the Box Wine Revolution on Substack. Link in bio.
"Changing perceptions" has been at the center of my work for over a decade.
Not because I care about a package.
Because I care about the future of wine.
The biggest opportunities for positive change often come from challenging old assumptions. For me, advocating for box wine has always been about reducing waste, lowering emissions, and helping create a more sustainable future for the wine industry.
What influences your perception of wine quality the most?
Follow along and subscribe to the Box Wine Revolution on Substack. Link in bio.
"Changing perceptions" has been at the center of my work for over a decade. Not because I care about a package. Because I care about the future of wine.
This has always been about creating the greatest possible positive impact on the wine industry by challenging the packaging assumptions that prevent lower-carbon, lower-waste solutions from gaining acceptance.
The package isn`t the point. The impact is.
Read the full perspective on Substack. Link in bio.
✔️ Stays fresh longer after opening ✔️ Less packaging waste than bottles ✔️ Easy to store, chill, and pour ✔️ Perfect for everyday sipping and hosting
At Communal, we believe good wine should fit your life. Our box wines deliver the flavor you love in a smarter, more sustainable format—no bottle required.
Better for the planet. Better for your fridge. Better for your glass. 🥂❄️
From championing premium box wine to working with environmentally conscious producers around the world, Melissa is helping prove that great wine and sustainability can go hand in hand.
Because the future of wine isn`t just about what`s in the glass—it`s about how it gets there.
Good wine, smart choices, no bottle needed 🍷✨ Fresh, eco-friendly, and full of the flavors you love—perfect for picnics, hosting friends, or just stocking up.
Our boxed wines are easy to pour, built to last, and always ready when you are.
Cheers to convenience, sustainability, and seriously good wine 🥂
It’s bold, beautifully made wine in smarter packaging that keeps every glass fresh longer. Less waste, easier pours, and perfect for slow nights, dinner parties, and everything in between.
Not every rosé is made for the spotlight—some are made for slow Sundays and soft living 🌸
Herisson Rosé is that girl: effortless, a little dreamy, and always hosting. Think golden hour hangs, barefoot moments, and dinners that turn into memories.
Good wine, smart choices, no bottle needed 🍷✨ Fresh, eco-friendly, and full of the flavors you love—perfect for picnics, hosting friends, or just stocking up.
Our boxed wines are easy to pour, built to last, and always ready when you are.
Cheers to convenience, sustainability, and seriously good wine 🥂
Oracle Cellars Cabernet Sauvignon is back—sustainably farmed, hand-harvested, and thoughtfully made from start to finish. A 72-hour soak, stainless steel fermentation, and time in new oak come together to create a wine that’s structured, balanced, and seriously drinkable. This is Cabernet, done right.
POV: a female founder changing the wine industry 🍷✨
She’s a Master of Wine—so when she says box wine is “better,” she means truly delicious, thoughtfully made, and worth obsessing over.
Putting wine in a box isn’t a compromise—it’s intentional. Because exceptional wine deserves packaging that’s just as smart, practical, and eco-conscious as the people drinking it.
What’s on the box matters just as much as what’s inside. 🍷
From preserving the integrity of the wine to sharing the story behind the packaging, every detail is intentional. The label isn’t just design—it’s an invitation to learn, explore, and understand why it’s done differently.
Big thanks to Empire Wine & Liquor @empirewine for the shoutout 💫
We love seeing Otto’s Constant Dream Sauvignon Blanc getting this kind of recognition—bright, tropical, and just the right amount of crisp. An easy step outside the usual, without straying too far from what you love.
Wine isn’t just about what’s in the glass—it’s about everything it takes to get there. And packaging? That’s where the biggest environmental impact happens.
So here’s how we’re doing our part:
We’re expanding our lineup of high-quality box wines—the format with the lowest carbon footprint and the least single-use waste.
We’re building a circular system for glass bottles, shipping them from France on sailboats in reusable crates instead of disposable cardboard.
And we’re reusing “vintage” glass—because making new glass is carbon intensive, and using it again just makes sense.
Earth Day is tomorrow—but around here, every day is Earth Day 💫 This week, as we celebrate, we’re thinking about the small switches that add up—like choosing wine with less packaging, less waste, and a lighter footprint.
Great wine, just better for the planet.
Sustainable choices don’t have to be complicated—they can start with what’s in your glass.
We’re hiring in the NY metro market—but not your typical wine sales role.
This could be a fit for an experienced wholesale wine professional looking to add another portfolio to an existing book, or for a wholesale company owner or sales leader open to a more collaborative model—where sales teams share coverage in a smart, complementary way.
Why this matters: the biggest challenge isn’t whether a buyer will buy after a tasting—it’s getting the meeting in the first place. Buyers are stretched thin and prefer working with people they already know and trust.
We’re looking for wholesale experience, strong buyer relationships in the NY metro market, and the ability to grow business.
If you’re interested in adding to your book, or exploring a shared-sales approach, we’d love to connect.
This isn’t the box wine you remember. 💫 Crisp Burgundy Chardonnay, 4 bottles in one, stays fresh for 30 days, and ready for anything — from solo nights to spontaneous picnics. Less waste, more wine, better vibes.
Proof that great wine doesn’t need a cork. Just a fridge and a glass.
Just in time for the season—this vibrant, high-acid Burgundy is bright, refreshing, and full of energy. No wonder it’s having a renaissance… and we’re here for it.
Made from Espadeiro—an indigenous Portuguese variety—this wine bursts with fresh raspberry and strawberry notes. Zippy, light, and effortlessly drinkable… consider this your go-to for sunny days ahead.
Sustainability in wine starts long before the bottle is opened. Our Founder, Melissa Saunders MW, joined Walter’s Wine Shop for a thoughtful conversation on sustainability, winemaking, being a woman in wine, and her journey to becoming a Master of Wine. An honest, behind-the-scenes look at the values shaping what’s in your glass.
Watch the full video now on Walter’s Wine Shop’s YouTube channel, and be sure to subscribe for more education-driven conversations.
We’re hiring in the NY metro market—but not your typical wine sales role.
This could be a fit for an experienced wholesale wine professional looking to add another portfolio to an existing book, or for a wholesale company owner or sales leader open to a more collaborative model—where sales teams share coverage in a smart, complementary way.
Why this matters: the biggest challenge isn’t whether a buyer will buy after a tasting—it’s getting the meeting in the first place. Buyers are stretched thin and prefer working with people they already know and trust.
We’re looking for wholesale experience, strong buyer relationships in the NY metro market, and the ability to grow business.
If you’re interested in adding to your book, or exploring a shared-sales approach, we’d love to connect.
Fresh, vibrant, and ready for your next glass, this is the kind of wine that disappears faster than you expect. Don’t wait too long… you know how this goes.
Gatto Rosso Sangiovese is back—bringing those bright red fruit notes, hints of dried herbs, and that effortlessly juicy charm we can’t get enough of. Light, vibrant, and dangerously easy to drink… this is your sign to restock.
Great wine, smarter choices—no bottle required 🍷✨ Fresh, sustainable, and full of the flavors you love. Perfect for picnics, hosting, or simply having great wine on hand.
Easy to pour, made to last, and ready whenever you are.
Here’s to convenience, sustainability, and really good wine 🥂
Rooted in more than just soil 🌱🍇 Real winemakers, real relationships, and vineyards that feel like home — the kind our kids can grow up running through, learning from, and loving for generations.
Yes, there’s a stigma—but what’s inside our boxes is something entirely different. Crafted with care, rooted in tradition, and made by small producers who take pride in every step.
This isn’t what you’re used to. And that’s the point. 🍷
When life gets a little too much… pour something better
Boxed wine has leveled up. 🙌
Ours is crafted with care by small, thoughtful growers who farm sustainably—from vine to packaging. 🌱 And it’s been praised by The New York Times, Bon Appétit, and Wirecutter.
Come hang with me for a day in the life of a wine rep 🍷
I’m Kayla, one of the Customer Liaisons at Communal! My days are all about connecting with my Brooklyn accounts, popping into local spots, and sharing good wine with great people. So come get a feel of what a lovely day pouring wine around the city looked like for me!
Grapesmith & Crusher Pinot Noir is back—sourced from top sites in the Willamette Valley, including the historic Hyland Vineyard. Expect a classic expression with vibrant fruit, silky texture, and beautifully integrated oak.
Crafted with care, rooted in sustainability, and always a go-to for Pinot lovers.
What if great wine didn’t have to come in a glass bottle?
In this episode of the GuildSomm Podcast @guildsomm, Melissa Saunders, Master of Wine, sits down with Master Sommelier Chris Tanghe to talk about the future of wine packaging—breaking down the stigma around bag-in-box and showing how it can deliver both quality and sustainability.
From her Master of Wine research to founding Communal Brands, Melissa shares how innovation in packaging can significantly reduce carbon impact while still bringing exceptional wines to your glass. 🍷🌍
Entering out 17th year in business, meet our new logo!
As we learn, we grow and adapt.
This new logo is an authentic expression of our evolution from bottles to boxes.
It illustrates how Communal enjoyment of wine can occur with packaging diversity and with a consistent aim to minimize the environmental impact of that packaging.
We partner with Smurfit for our plastic liners— a global leader in sustainable packaging solutions.
Our liners are BPA-free, and Smurfit is also involved in Operation Clean Sweep, an initiative that helps companies reduce plastic resin loss while improving environmental and worker safety.
We’re proud to partner with leaders like @smurfit_kappaoficial a to bring you more eco-friendly box wine packaging. Stay tuned to learn more about our commitment to sustainability.
Celebrating our fearless leader Melissa @melissamontisaunders this Women’s Day. ✨
A champion for sustainability in wine, Melissa has been working to change how the industry thinks about packaging—from producing her first bag-in-box in 2016 to advocating for a circular economy for wine bottle glass.
Her mission: reduce packaging waste, lower carbon emissions, and show that great wine doesn’t have to come in single-use glass.
✨ Women in Wine ✨ This International Women’s Day, we’re celebrating the women shaping the future of the wine industry. 🥂
At @communalbrands, we’re proud to be part of a movement that champions sustainably produced, crushable wines and eco-friendly packaging from around the world.
Here’s to the women leading the way and redefining what the future of wine looks like. 💫
Good wine, smart choices, no bottle needed 🍷✨ Fresh, eco-friendly, and full of the flavors you love—perfect for picnics, hosting friends, or just stocking up.
Our boxed wines are easy to pour, built to last, and always ready when you are.
Cheers to convenience, sustainability, and seriously good wine 🥂
Big flavor in a bold bag. 🍷 The Vagabonde Côtes du Rhône 1.5L Bagnum is here — hand-harvested, organically farmed, and full of that fresh, silky Rhône magic. With a high dose of Cinsault, this elegant red is all about finesse over force. Perfect for sharing (or not). 💥
The Strangeways Pinot Noir by Alison Crowe blends sustainably farmed fruit from Napa Valley to the Central Coast, bringing together diverse soils and vine ages for a beautifully expressive, value-driven red. Silky, vibrant, and full of personality — plus it’s vegan friendly.
Wne of the Week 💫 Il Faggio, a classic trattoria-style wine with unmatched versatility at the table.
Sourced from a local coop in northern Abruzzo, these cooler-climate vines deliver that perfect balance of freshness and drinkability. Named after the beech trees that border the vineyards, Il Faggio is all about character, quality, and value.
This season, grab a bottle and bring Il Faggio to your table - fresh, crowd-pleasing, and built for good times.
From the heart of Italy, Borgo Savaian’s Aransat is a stunning orange wine crafted from Pinot Grigio and Sauvignon Blanc. Made with sustainable farming practices
Perfect for exploring the richness and depth of orange wines!
Box Wines Delivered Right To Your Door Via Our New Shop Page!
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